With energy savings, there's intent and then there's plan. Industrial facilities in the United States show a sustained interest in energy management. That's the intent: Reduce overall energy usage or sustain usage but increase the amount produced per kW used.
In manufacturing, a plan will only stick if it has both the wisdom of experience guiding the vision and the ROI numbers to back up the effort. But in energy, there just isn't the body of research out there for an industrial plant manager to use to set baselines for what "reasonable" energy usage looks like in a manufacturing facility.