Premios de los productos de Fluke Corporation

Fluke won TED Magazine’s Best of the Best Award for the, “It’s a Tight, Tight World” iFlex Clamp Meter online promotion. The program featured a humorous video featuring the iFlex product. After viewing the video, participants received a personalized link, which they used to share the video via email, Facebook, Twitter, and other social media sites. If their link to the video was used five times, they received an iFlex bottle opener as a prize.

Forty percent of the video’s 30,000 views resulted from participant sharing, exceeding the average of 15 percent for similar programs. The program was an effort at engaging a broad audience through non-traditional media and it successfully generated significant awareness for the iFlex Clamp Meter.